Effective Date: July 28, 2026

Welcome to The Articé (“The Articé,” “we,” “our,” or “us”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit theartice.com or interact with our services.

By accessing or using our website, you acknowledge that you have read and agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Company or organization name
• Website URL
• Project or service inquiry details
• Billing information (when applicable)
• Any other information you choose to provide

We may also automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Time spent on our website
• Referring website or search engine
• Approximate geographic location
• Clickstream and usage data

How We Use Your Information

We may use your information to:

• Respond to inquiries and consultation requests
• Prepare estimates and proposals
• Deliver web design, branding, SEO, AI, and digital marketing services
• Manage ongoing client projects
• Process invoices and payments
• Improve our website, services, and customer experience
• Monitor website performance and security
• Send newsletters or marketing communications you have requested
• Comply with applicable legal obligations

We do not sell your personal information to third parties.

Cookies, Analytics & Advertising Technologies

The Articé uses cookies, pixels, web beacons, and similar technologies to improve your browsing experience, understand how visitors use our website, and enhance our marketing efforts.

We may use the following third-party services:

• Google Analytics 4 (GA4) to understand website traffic, visitor behavior, and overall website performance.
• Google Search Console to monitor website indexing, search performance, and technical health.
• Microsoft Clarity to analyze user behavior through heatmaps and session recordings to improve website usability.
• Meta Pixel (Facebook Pixel) to measure advertising performance, improve audience targeting, and create remarketing campaigns.
• Google Ads Conversion Tracking to measure advertising effectiveness.
• Cloudflare to improve website security, speed, and performance.

These providers may collect information such as your IP address, browser information, device type, pages viewed, referral sources, and interactions with our website.

You may disable cookies through your browser settings. Please note that some features of our website may not function properly if cookies are disabled.

Contact Forms

When you submit a contact form, we collect the information you voluntarily provide in order to:

• Respond to your inquiry
• Schedule consultations
• Prepare project estimates
• Provide requested services
• Communicate regarding current or future projects

Please avoid submitting sensitive or confidential information through website forms unless specifically requested.

Client Information

As part of our services, clients may provide website credentials, branding assets, business information, marketing materials, content, images, and other project-related information.

The Articé treats this information as confidential and uses it solely for providing the requested services unless otherwise authorized by the client.

AI-Assisted Services

To improve efficiency and creativity, The Articé may utilize artificial intelligence (“AI”) tools while providing services, including:

• Website copywriting
• Search engine optimization (SEO)
• Graphic design concepts
• Brand messaging
• Marketing content
• Code generation
• Workflow automation
• Content research

Whenever reasonably practicable, AI-assisted work is reviewed and refined by a member of our team before delivery.

Clients are responsible for reviewing and approving all final content before publication.

Payment Information

Payments for services may be securely processed through trusted third-party payment providers.

The Articé does not store complete payment card information on its servers.

Please review the privacy policies of the applicable payment processor for additional information regarding how payment information is collected and processed.

Third-Party Services

Our website may contain links to or integrate with third-party platforms and services, including but not limited to:

• Google
• Google Analytics
• Google Ads
• Google Search Console
• Microsoft Clarity
• Meta (Facebook & Instagram)
• LinkedIn
• YouTube
• Stripe
• PayPal
• Calendly
• Cloudflare
• WordPress
• Elementor
• Hosting providers
• Marketing and automation platforms

Each third-party service operates under its own privacy policy. We encourage you to review those policies before providing personal information.

Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to use commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be 100% secure.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide requested services
• Fulfill contractual obligations
• Maintain business and accounting records
• Resolve disputes
• Enforce agreements
• Comply with legal and regulatory requirements

When personal information is no longer needed, it is securely deleted or anonymized where appropriate.

U.S. State Privacy Rights

Residents of certain U.S. states—including California, Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Kentucky, Rhode Island, and other jurisdictions with applicable privacy laws—may have additional rights regarding their personal information.

Subject to applicable law, these rights may include:

• Requesting access to the personal information we collect.
• Requesting correction of inaccurate personal information.
• Requesting deletion of personal information.
• Requesting a copy of your personal information.
• Opting out of certain targeted advertising or profiling activities where applicable.
• Appealing certain privacy-related decisions where required by law.

The Articé does not sell personal information as defined by applicable state privacy laws.

To exercise any applicable privacy rights, please contact us using the information below. We may request additional information to verify your identity before fulfilling your request.

Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If we become aware that information from a child has been collected without appropriate consent, we will promptly delete it.

External Links

Our website may include links to third-party websites for your convenience.

We are not responsible for the privacy practices, content, or security of any external websites. Visiting those websites is at your own risk.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, legal requirements, or services.

Any revisions will be posted on this page with an updated Effective Date. Your continued use of the website after changes become effective constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

The Articé

Website: theartice.com

Email: contact@theartice.com